After the successive five years the sponsorship title is going to be change and it is. DLF IPL is going to be Pepsi IPL.
Two bids were received for the title sponsorship and rights has been won by PepsiCo with a bid of Rs. 396.8 crore for next five seasons.
Dr Abdullah said, “the BCCI is very pleased to welcome PepsiCo as a central partner of the IPL. The value of the winning bid reflects the growth and success of the IPL”
Rajeev Shukla, IPL Governing Concil Chairman said, “PepsiCo are one of the largest sponsors in world sport and we look forward to working with them over the next seasons. I would also like to take this opportunity to thank DLF for its confidence in the IPL to become the league’s first title sponsor in 2008.”
The bid is been doubled by PepsiCo against DLF’s 200 crore bid for the first five years.